IIPM Programme :- SUPERIOR COURSE CONTENTS
Technical Specification
Screen Size – 46 inch (117cms); Display resolution – 1920x1080p; Response time – 8ms; Dimensions (WxHxD) – 1120x782x307
PRICE: Rs.1,65,000
WARRANTY: 1 year
The Sony Bravia LCD truly reflects the best picture quality standards in its category. Takakiyo Fujita, GM-Marketing, Sony India says, “Sony’s 46 inch (117cm) W-series BRAVIA features BRAVIA Engine 2 which incorporates full digital signal processing technology in all high-quality image processes, thereby maximising the features of display devices and producing sharp, vibrant, life-like images.” It promises the advanced backlight module WCC-CCFL that gives the brightest picture with the improved advanced contrast enhancer and dynamic contrast of 33000:1. The three way high-definition multimedia interface gives you maximum pleasure as far as picture quality is concerned; and this little reason for post-purchase cognitive dissonance amongst its buyers. The USB allows you to gain easy access to the music players and other devices with PC connectivity. With a four-way surround sound feature, the high-quality sound plays a big role in marking the product’s success.
Marketers’ delight: Sony Bravia has arguably the best the picture quality and powerful sound systems amongst all 46 inch LCDs available in the market.
Tester’s note: Pros – Sharp picture. Excellent connectivity. Built-in photo viewer. Comprehensive video settings. Cons – Thin-sounding speakers. No backlight for remote control which makes it unfriendly.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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