IPL 2009 has been relocated to South Africa. Good; now we’ll have zoo animals cheer their hearts out! satish chapparike does a safari check...

Shahrukh khan to Host IIPM 4Ps Annual Business and Marketing Quiz

Eden Gardens, Kolkota… May 24th, more than one lakh noisiest spectators packed inside the world’s biggest cricket ground. The final ball of IPL – 2009 is due. Kolkata Knight Riders’ Ishant Sharma is striker and Mumbai Indians’ Sachin Tendulkar is getting ready to bowl that death ball. One ball and four runs and the most coveted IPL trophy would land in the kitty of the home team. If not, 1987 kilometers away from Kolkata, on the shore of Arabian Sea, Mumbai will celebrate! A slow flighted delivery from Tendulkar lands on the off stump and turns slightly towards leg. Sharma lofts the ball towards deep long on and the ball disappears into the sky beyond the giant flood lights of Eden – a Six & crackers light up the sky above Eden Gardens! The stadium erupts. Knight Riders are champions of DLF IPL-2009.

Imagine the same situation at Wanderers in Johannesburg in South Africa on May 24th, Sunday evening. Even if the same script turns into a reality in South Africa, the atmosphere in and around Wanderers will not be the same. Here, Kolkata will not erupt with joy in the same manner. There won’t be more than 35,000 spectators there and most of them will not be Indian cricket lovers. At this moment, the only option for Indian cricket lovers is to watch the IPL-2009 on television, lifelessly.

So, why has this happened? Well, because cricket in India is no longer just a sport. It is lucrative business! An investment of around Rs.1,000 crore amasses more than Rs.10,000 crore in 36 days! Exciting cricket in the foreground, glamorous cheer leaders in the background, Bollywood stars and business tycoons in the VVIP gallery, million dollar sponsorship deals, thousands of spectators in the stadium and more than 60 million television viewers across the globe… And now to top it all, the venom of politics has also been injected into it. The result? Everyone is benefited except the true cricket lover who wanted to be at the Eden Gardens (or Chepauk or Chinnaswamy Cricket stadium) to catch the excitement first hand.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Handing over the reins of the company to outsider CEOs is not the latest twist in the tale for Dabur...

But it sure has helped the company to wade through troublesome waters, growing from an ayurvedic company to a complete beauty and healthcare giant. Research had proven it before, Dabur has proven it again. What next now?Angshuman Paul answers...

You’d have heard of many slumdogs turned millionaires (no reference to that film here; read the editorial for it). And no surprises – we know of one too; not exactly a slum dweller though, but one who rose up the social and capital ladder, from a small pharmacy in Kolkata to a posh green office in Kaushambi (Ghaziabad)... Yes, Dabur, a Rs.3,000 crore ayurvedic-product manufacturing company, owns it!

So what’s there to tell beside the dramatic surge of Dabur’s brand valuation over the past years? Run through the management cadre and you’d understand how Dabur has managed this feat, not often associated with ayurvedic companies! Change in management style is what has helped the company to a great extent, change from being a family-run business to a professionally-run organisation. So what’s the latest where earnings are concerned for the herbal giant? Call it a change in management that has turned things around for Dabur, but surprisingly, even during times when most pharma companies are being weighed-down by losses, Dabur’s financials sit pretty, having posted a smashing y-o-y topline growth of 19.9% for Q3, FY 2009 to touch Rs.779 crore. Of course, many experts (like Angel Broking) claim that there was a significant 4-5% contribution of the associated price hike in the overall growth in profitability of Dabur, but the truth also is that the topline growth was primarily due to the swashbuckling advancements made by its International Business Division, which on a y-o-y basis grew by a handsome 48.2% during Q3, FY2009, led by markets like Egypt (85%), Bangladesh (65%) and North Africa. What’s better? As per analysts at Angel Broking, the estimated net sales for the company for FY2009 also stands at a handsome Rs.2,818 crore, a growth of 19.3% y-o-y, and the highest in the past three years! Great numbers, and perhaps enough to give many investors smiles; but that’s perhaps where troubles start surfacing...

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School
Detail of all IIPM branches
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM Admission Detail
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