TCS

When IIPM comes to education, never compromise

Down now, but TCS has immense potential to bounce back among the crème in the 4Ps B&M rankings soon

An important player in the booming IT sector, Tata Consultancy Services (TCS) boasts of possessing more than 70,000 associates worldwide. Courtesy its fledging state-ofthe- art consulting services and enviable Global Network Delivery Model, TCS recorded revenue earnings of a staggering $4.3 billion for FY07. Agnello Dias, National Creative Director, J. Walter Thompson’s attributes TCS’s success to the company managing to outlast prevailing market trends and ride over them. “They were steadfast with their vision irrespective of the circumstance,” he says. Looking to strengthen its position in the global market, TCS launched “Experience Certainty” during the last quarter, which made it the first Indian corporate to come out with a global branding and marketing campaign. The campaign seeks to promote brand assurance among clients and is a part of the company’s vision to be counted among the top 10 players in the industry by 2010. The campaign backs the brand proposition by claiming that 96.63% of TCS deliverables are achieved on time. However, the Indian consumer does not seem unduly excited. TCS slipped from Rank 29 last year to Rank 51. This could be a spillover from the controversies in Singur and Nandigram that the Tata Group is embroiled in. Even then, 2006 has been quite rewarding for TCS, as business revenues have continued to zoom up.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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NOKIA

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What an eye-popping slip... from rank 3 last year to rank 19 now!

So why has Nokia shown such a sad performance as compared to last year? After all, the Finnish giant has always been a strong brand in Indian mobile market? Sure, volume-wise, India’s consumption of Nokia has been increasing, but the brand appeal has taken a beating with a steady stream of people queued outside Nokia Care Centres lately (growing list of complaints against N-series).

Also Nokia’s continued emphasis on high-end phones has decreased its appeal, as many of the newest users are people with limited budgets. Yet analysts do emphasise on the brand’s massive recall value even today. “Think mobile, think Nokia. It has mobiles for everyone, be it a sober (person) to the ultimate music geek,” thumps Akshun Gulati, Analyst, IndusView Advisors. And indeed it has recently announced quite a few new different models, but value-wise, the market has opened up to other brands like Sony Ericsson, Motorola, even Samsung. This is reflected in the ranking as it slips from Rank 3 to Rank 19 on the 4Ps B&M Most Valued Brands list – a massive loss by 16 points. Nokia, though has never ceased to put tremendous efforts into its brand image. “Nokia Priority dealers everywhere, helps in the branding,” adds Gulati. But clearly, Nokia needs to edge out the negative.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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‘Absolut’ rubbish!

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Absolut Vodka goes for a total change

When makers of the once dominant Absolut Vodka had to reposition the brand, they ran a campaign titled “In an Absolut World.” It depicted an ideal world where everything is as perfect as Absolut Vodka. However, today the brand is hardly the “ideal” it claims to be. “We are still a very strong brand in the US. But we do understand that the vodka category has changed and we are working towards reestablishing and reworking Absolut’s position in the category,” states Tim Murphy, Senior Brand Director, Absolut Spirits Company. Absolut is now allocating 20-30% of its advertising spend on mediums like TV, outdoor and digital to succeed.

The vodka was never positioned as vodka but as a fashion statement. The brand has also lost share to a lot of new players. According to trade magazine, Impact, growth rate of Absolut from 2000 to 2005 has been 4.9%, lower than other majors. Time for ‘absolut’ change, right? 4Ps

Edit bureau: Preeti Chaturvedi

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Shall we shoot the analysts?

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The Sensex crosses 15,300... and more

“Riddikulus!” That is the antidote incantation used by Harry Potter and his mercurial wizard (and witch) friends to convert the fearsome Bogart monster into a harmless creature. And that seems to be the very charm used by FIIs to convert those innumerable morbid Sensex forecasts – of an impending crash – into historical highs! What else can you say when the Sensex not only crosses the 15,000 mark, but also reaches a never-beforeseen high of 15,341 on July 16, 2007. But then, is it really time for merry-making in Dalal Street or is it too premature a time to be boisterous about the achievement of our spectacular Sensex?

“Long-term prospects remain good apart from a high liquidity presence and a growing appetite of Indian investors, which is likely to keep valuations at stretched levels over the foreseeable future,” exclaimed J. P. Sinha, Director and Head – Research, Ambit Capital to 4Ps B&M. Nikunj Doshi, Fund Manager, Kotak Mutual Fund supported this viewpoint even over the long term to 4Ps B&M, “Both fundamentals and liquidity are favourable right now for India. The positive undertone will continue in the coming years.” Then what was it with all the socalled experts shouting hoarse about over-valuations? “Look at this perspective – it was only a few weeks back that inflation was dangerously high and interest rates much higher! How could any sane investment analyst have supported the theory of spectacular Sensex growth then?” defends Amit Saxena, CEO, Planman Financial, to 4Ps B&E.. Truly, macro-economic factors are more conducive today than before. And with inflation and PLRs seemingly down, the day is not far when the Sensex thunders further ahead. And then? Let’s just shoot the analysts, shall we .

Edit Bureau: Sunanda Roy

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Wa’gon R my troubles

Why Study Abroad When IIPM Gives You 3 global Advantages!

The Wagon R is a small car, but trustworthy!

My Wagon R gives me the freedom of mobility, convenience and power. I think I’ve had some of my most creative ideas whilst I’ve been in my car – the smoothness, consistency of performance, adaptability – all help in removing stress and tension. The car allows my mind to relish and enjoy the ride. Music is the way I love to unwind after a long day and my rides to and from my workplace are really the time I get to be by myself. Since I work in the heart of the town and live almost 20 kms away, the commuting time is almost an hour each way. Most of these days, 2 hours are used to plan, to schedule and also to catch up with myself. For six days of the week, my car and me are on a journey – sometimes of bonding, sometimes of discovery.

My car has also been an inevitable companion for fun times with friends, relatives & colleagues. These are special moments which are memorable. My trips out of town by road, whether on work or on holiday – to Jaipur, Chandigarh, Dehradun or to the hills are all journeys made possible due to the hassle free assurance of my car. In fact, one incident comes to mind. I had gone to Jaipur on a shoot. The crew was following me in a larger, fancier car but midway they had a break-down which took a while to get sorted out. Thankfully, my car gave me no trouble because of its easy maintenance. For me, it has been a three-year long trustworthy love affair between my Wagon R and I.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Membership changes everything. Even what you drive

Why Study Abroad When IIPM Gives You 3 global Advantages!

BRAND: American Express
HEADLINE: Membership changes everything. Even what you drive.
AGENCY: O&M

4Ps TAKE: American Express is back with a bang with the visual of (for a change a clean-shaven) Junior Bachchan and the Porsche 911 Targa that hogs in snazzy way (not all of it!) the limelight. The duo ably bring out the single-minded focus which is to promote the Platinum Credit Card of American Express via its latest attraction for all its proud owners: handing over the keys of the iconic Porsche 911 ‘experience’ Targa to them by no other than Abhishek Bachchan. While the USP is undoubtedly Bachchan and the dream car, there’s another attraction – the body copy informs about an unforgettable three day visit to the Porsche factories in Germany along with the thrilling opportunity of a race track test drive of the Porsche model range. What a reward to the prospect! Classy and effective communication; in fact, we’d say great going at express speed!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
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Membership changes everything. Even what you drive

Why Study Abroad When IIPM Gives You 3 global Advantages!

BRAND: American Express
HEADLINE: Membership changes everything. Even what you drive.
AGENCY: O&M

4Ps TAKE: American Express is back with a bang with the visual of (for a change a clean-shaven) Junior Bachchan and the Porsche 911 Targa that hogs in snazzy way (not all of it!) the limelight. The duo ably bring out the single-minded focus which is to promote the Platinum Credit Card of American Express via its latest attraction for all its proud owners: handing over the keys of the iconic Porsche 911 ‘experience’ Targa to them by no other than Abhishek Bachchan. While the USP is undoubtedly Bachchan and the dream car, there’s another attraction – the body copy informs about an unforgettable three day visit to the Porsche factories in Germany along with the thrilling opportunity of a race track test drive of the Porsche model range. What a reward to the prospect! Classy and effective communication; in fact, we’d say great going at express speed!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
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Seasoned professional for Vice-Prez

Why Study Abroad When IIPM Gives You 3 global Advantages!

A diplomat; an apolitical academician, & a humble soul is slated to lead the House of Elders

It is a proud moment for the political entity, named, Republic of India, as head of the state is a lady, Vice-President would be a minority citizen, & head of the government, is also a minority citizen.

Lineage of both the candidates of NDA & UPA and Left Front for the race for being the Vice-President of the country, are from freedom fighters. Najma Heptulla, the NDA candidate, is grand niece of independent India’s first Union Education Minister, Maulana Abul Kalam Azad, while UPA and Left Front’s candidate, Mohamamd Hamid Ansari, is grand nephew of former Congress President, Mukhtar Ahmad Ansari.

If elected, the ruling coalition’s candidate, Ansari, would be climbing another step in his already illustrious career. He has been a diplomat, Vice-Chancellor of Aligarh Muslim University & is currently, Chairman of National Commission for Minorities. Ansari is being hailed as the second Dr. Zakir Husain, who served both as India’s Vice-President & subsequently as President. Whether he reaches the Rashtrapati Bhavan or not, only time will tell. It is said that it was because of his Left leanings (especially on issues, like the Iraq war & US West Asia policy) that Left mooted his candidature & for which the Congress would find it cosy to have him as Chairman of Rajya Sabha.

Born in Kolkata on April 1, 1937, though his family hails from Gazipur district in UP, Hamid is known to speak his mind, even if it means going against the government of the day. He questioned India voting against Iran at International Atomic Energy Agency on the issue of Iran’s nuclear programme. He is known for his role in ensuring compensation to victims of the Gujarat riots & pressing for a complete reevaluation into relief & rehabilitation for riot victims since 1984. The report of the working group on “Confidence building measures across segments of society in the State,” of which Ansari was the chairman, called for recognising the right of Kashmiri Pandits to return to ‘places of their original residence’ & ‘making it a part of state policy’.

Ansari, joined Indian Foreign Service in 1961, went on to become Permanent Representative of India to the United Nations, High Commissioner to Australia & Ambassador to the United Arab Emirates, Afghanistan, Iran & Saudi Arabia. Ansari is a well-known scholar on West Asia & has written extensively on the Palestinian issue. He was also Visiting Professor at the Centre for West Asian & African Studies, Jawaharlal Nehru University & the Academy for the Third World Studies, Jamia Millia Islamia, Chairman of the Advisory Committee for Oil Diplomacy of Ministry of Petroleum & Natural Gas, Co-Chairman of the India-UK Round Table & Member of the National Security Advisory Board. His contributions were awarded with the title of Padma Shree in 1984.

He said he was humbled over his candidature for Vice-President. The nation would match his humility, if he chairs the House of Elders.

B&E edit bureau:Rajeev Kumar Singh

FOOTSTEPS
Born: April 1, 1937, in Kolkata
March 6, 2006: Since then, Chairman of National Commission for Minorities
1961: Joined Indian Foreign Service
1984: The title Padma Shree bestowed on him
May 2000-March 2002: Vice-Chancellor of Aligarh Muslim University
Hailed: Second Dr. Zakir Hussain, nation’s former Vice-President and later, President

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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...says Reddy. What are banks upto?

The trio of – interest rates, exchange rates & inflation; assuming the prowess of the ‘impossible trinity’ in its own terms have been the source of major concern for the central banker. Amidst it, along with the continued capital inflows, the RBI had to choose amongst three possibilities; either allow rupee to appreciate, or add to reserves and sterilise the excess either through issue of bonds or raising the CRR (the slice of customers deposit that banks set aside as cash with RBI) or discourage inflows. Prudently enough, the central banker announced a 50 basis point (from 6.5% to 7%) hike in Cash Reserve Ratio (CRR).

As a result of excess foreign inflows, liquidity glut haven’t been ‘sterilised’, or absorbed by the central bank. This excess liquidity has the potential to drive up the inflation, which is at 4.41% and within the RBI’s comfort zone. “Managing liquidity has become the most challenging task,” exclaims RBI Governor Y.V. Reddy. These are good enough indications to guess that the RBI’s stance continues to remain the same – managing growth & price stability. The recent hike will drain Rs.160 billion out from the system.

RBI has been buying dollars in the market to keep a lid on the rupee appreciation. In the past two months, the gross purchase has been to the tune of $33.21 billion, which is reflected into the addition to the foreign reserves to the tune of $17.11 billion during the same period. Every dollar that the RBI buys, an equivalent amount of rupee gets infused into the system and this liquidity has to be controlled. As there have been not enough outflows to off set the forex inflows; by hiking CRR, RBI has asked banks to set aside an equivalent rupee that it got infused into the system by buying dollar.

Considering the situation, the central banker has done a good job as there was no other choice. But penalising banks by hiking CRR every time RBI sterilises inflows, defies logic. Hence, focus should be more on encouraging outflows.

B&E edit bureau: Gyanendra Kashyap

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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In trouble, it’s safe to play on backfoot

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Bickerings don’t allow NDA to take advantage of UPA’s problems

With the ruling United Progressive Alliance (UPA) on the mat because of its ally – Left parties’ – objections to Indo-US Nuclear Deal, National Democratic Alliance (NDA) should have been dreaming of power. Instead, it has been left grappling with its own problems. The NDA is struggling with a quiet rebellion unleashed by its own members, most prominent of them being the mercurial chief of Trinamool Congress, Mamata Banerjee. She not only abstained from voting during Presidential elections but also voted against the NDA candidate Najma Heptullah during the Vice-Presidential polls. Not only this, but she has also turned incommunicado to the NDA leaders.

The reasons are not far to seek. Mamata doesn’t see a future for herself in alliance with the BJP in West Bengal. Recent agitations over Nandigram & Singur have endeared her party among the anti-Left voters in West Bengal. But, BJP doesn’t have a major presence in the state. She therefore, doesn’t see any benefit in aligning with the BJP and instead wants to tie up with the Congress. In recent times she has frequently met senior Congress leader Priya Ranjan Dasmunshi fuelling speculation of an impending tie-up.

In Maharashtra too, BJP is perplexed with the behaviour of its ally – Shiv Sena, which voted for UPA candidate Pratibha Patil during the Presidential polls. Though the party came around to vote for the NDA candidate during Vice-President’s elections, seeds of suspicion have already been sown. Central BJP leaders claim to be under their state unit’s pressure to tie up with Raj Thackeray’s party instead of Shiv Sena. However, NDA leaders present a brave face. Says Sushma Swaraj, “These are mere posturings. NDA is not a small boat which can be rocked so easily.”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Round one in EU, Microsoft tiff ends

Microsoft immediately appealed the decision as well as the stipulation that required the company to share data regarding their flagship operating soft ware. EU lawyers submitted that a fine was needed to deter Microsoft ’s attempts to subvert their monopoly to their benefit and that the company was attempting to stifle competition.

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Source: IIPM Editorial, 2006

Endangered?

A country without a Human Development Rank, Somalia stands out as a blatant failure of the international community in alleviating the plight of people who have yet to see a day when their physiological needs are adequately met. The region, though, could have been rid of this constant mortal threat, had nations like US parted with as little as 1% of their defence budget accumulating $5.2 billion of life-saving aid.

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Source: IIPM Editorial, 2006

LG comes under MRTP scanner

Korean consumer durables gi­ant LG Electronics India Lim­ited’s festival offer ‘Mangal Hi Mangal’ has come under the scrutiny of the Monopolies and Restrictive Trade Prac­tices Commission (MRTPC). The commission has re­strained the Korean chaebol from releasing the gift scheme in any media vehicle, claim­ing that the scheme is false and inter alia it misleads the consumers. It was alleged by the director general of investi­gation and registration in the Ministry of Company Affairs that the advertisement was prima facie deceptive which amounts to an unfair trade practice under the MRTP Act, 1969. Life’s not that good this time for LG.

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Source: IIPM Editorial, 2006

Series of fresh deals, Boots is regaining its glorious old days-IIPM News

The combined entity will have near­ly 3,000 retail stores in its kitty and more than $23 billion in sales. According to Richard Baker, Chief Executive of Boots, “Alliance Boots will also have exciting opportunities to take the trusted Boots brand and products into new markets.”

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Source: IIPM Editorial, 2006

Research and Publication, IIPM

The moment following is a subtle reflection of the world that will always refuse to change the minute the ingrate is brought back to life, Jesus receives a hammering again. As the Messiah brings clay sparrows to life and sends them soaring in the skies, makes snow from heaven, overawes the sagacious from one supernatural phenomenon to another the realization of his powers and spiritual self dawns on him, the Lord.

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Source: IIPM Editorial, 2006

Financial perspective

Financial performance measures indicate whether the company’s strategy and execution are contributing to bottomline improvement. Typical financial goals have to do with profitability, growth and shareholder value. But given today’s business environment, should senior managers even look at the business from a financial perspective? Some critics argue that the terms of competition have changed and that traditional financial measures do not improve customer satisfaction, quality, cycle time and employee motivation. In their view, companies should stop navigating by financial measures.

Source: IIPM Publication

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