IIPM Best B-school
We all know that the handset market is ruled by Nokia, but 2006 saw the rise of Motorola in India. MotoFlip was their entry level vehicle and the beauty of this campaign was that it targeted the youth with the ‘looks expensive but costs less’ proposition. Was the campaign effective? Well, it certainly enhanced Motorola’s brand appeal and even market share rose from 9% to 13% that year. What’s more, ask Motorola and they’ll tell you that till date the sales of these entry level phones are going as strong!
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Professor Arindam Chaudhuri’s Profile
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
Four Phase of IIPM Global Plans
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School
