The bigger you get, the better for you... Mr. Rohtas Goel, CMD, Omaxe Ltd

IIPM Programme :- SUPERIOR COURSE CONTENTS

Are the big builders and brand names easing out the small and mid-size developers?
The real estate sector is heading towards being the favourable for end-users. A stable economy and rising inflation rate have forced companies to cut costs. This has resulted in a lot of struggle ahead for mid-size developers with small projects. Small and mid-size developer need to join hands to build big projects together.

During this cash tight situation will small and mid-size developers and their small projects find it difficult to complete their projects on time?
Banks are going slow on funding a real estate project and the prices of land, materials and labour have increased two fold. Small and mid-size property developers are in a cash-tight situation finding it difficult to meet their project deadlines and only big developers with large budgets, brand names and mega projects would be able to make it.

Will only big developers with large budgets, brand names and mega projects be able to survive this slump? Or is there still hope for small and mid-sized players?
Larger players with mega projects will be able to survive this slump since they can identify with end-customers and match their expectations with superior performance.

Small and mid sized players who are not able to strategise their business in the current market scenario and who have less expertise in the development of real estate will surely feel the liquidity crunch. These players can only survive by consolidating their expertise to complete a project. This is between one developer who has land but no resources and the other who has the resources.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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monojit lahiri attempts a checkout to this disturbing phenomenon of kids moving away...

IIPM Programme :- SUPERIOR COURSE CONTENTS

Creative. Fun-biz. Arty. Glamorous. Culture-specific. Intellectual. Cerebral. Idea-driven. Business/market-friendly. Life-enhancing… Advertising has always spawned a zillion descriptions and definitions. It was that rare calling that fused mystique with market-forces in one magical sweep. It was that rare profession that embraced both the pin-striped B-School types and the bindas Art-College guys without hiccups or hassles. It was that rare career-path that attracted the brightest and best creative minds, desperate to be liberated from the stereotypical jobs (Law, Engineering, Medicine, Bank, Government) available in the market to explore avenues that informed, engaged, entertained, even empowered. Whatever happened to that magnetic pull? Why is Adland losing its allure as a desirable career-destination? What has triggered this deadly drought?

Motorola’s Senior Director, Sales and Distribution (India and South West Asia), Lloyd Mathias is convinced that it has to do with the slew of alternative career-choices available (on a silver platter) to today’s bright kids. “Where were the choices, even a decade and a half ago? It was all so closed, restricted and stereotypical. Also, tradition and convention played a much bigger part, so one usually followed the path that was safer and risk-free. Today the spread available allows for more adventuring,” shares Mathias. He also believes that money plays a huge part in this dramatic re-alignment, “The kind of packages that fresh B-School grads are offered can be mind-blowing.” Finally, he points to a distinct lack of iconic and inspirational leaders whose vision and values prompted, persuaded and motivated an earlier generation to go for it. “Today, it appears to be an each-for-himself and god-for-all situation! It’s more individual personalities – than team – that are celebrated. Maybe it defines the times we live in…,” he adds.

Sid Roy, Executive Director of the Kolkata- based Ad Agency, Response agrees, “In these consumer-driven times, bright new-age kids, confronting the perils of peer-pressure every day, fall victims to the big-bucks syndrome. Quite natural. The options. The packages… and most importantly what it promises them in terms of lifestyle statements… no Ad Agency job can touch that! Also, the profile of this new-gen – unlike the previous one – is different. It’s about impatience, speed and now! Experience and Gray-haired eminence has been buried. It’s performance today that matters! How the work impacts bottom lines!” Roy believes that while all of this is not a bad thing, it has led to “a generation of net-literate, Googled, book-illiterate types. A constituency that lacks vision, values or wisdom and hopes to compensate by getting all of life’s answers through the Internet. Scary!”

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Now IIPM's World-Class Education... for everybody!!
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Changing agencies is not a good idea

IIPM Programme :- SUPERIOR COURSE CONTENTS

But have clients got their priorities right? Pressure, competition, cut throat rivals, breaking the clutter, media fragmentation, accountability and delivery apart, in the final analysis, is it really a good idea to change your existing agency? Brand-building does take truckloads of creative and emotional intelligence. And perhaps agency B may not really be able to deliver the same EQ to your brand as perhaps agency A did. “Yes! Changing agencies is not a good idea. After all, a constant agency adds continuity to the brand proposition,” says Chauhan of Rediffusion.

He could be right! You only go back to the 41-year-old Amul butter campaign, famous for puns on current events, to know that stable brand management is vital. Sylvester DaCunha of DaCunha Associates is the man responsible for the campaign’s vitality since the beginning. Even Fevicol (Fevicol Ka Jod) trails a similar path with its two decade old relationship with agency O&M. B. O. Mehta, President, Pidilite Industries told 4Ps B&M: “The brand has grown with Ogilvy, they know the DNA of the brand, which it would be difficult for any new ad-agency to take up.”

Or take Nike globally. Ever since ad man Dan Wieden coined the ‘Just Do It’ slogan 20 years ago, the brand has stayed with the same agency and prospered in the process.

But for that kind of an enduring relationship, passion and honesty are the two key ingredients. Agencies must treat the brand as their own babies and clients must give agencies the status of ‘partners’ not ‘vendors’. The only way out of this current client-agency quagmire is for agencies to move back up the value chain. Kamath of Star India concurs. “The real opportunity for the industry now is to go back upstream and become a consulting partner again.” Kamath has a valid reasoning.

The moving up the value chain has already started, with communication strategy outfits like ‘Naked Communications’ hitting the scene in the west. Described by the Washington Post as the ‘future of advertising’, Naked considers itself as the conductor of the brand communication opera, works corroboratively with existing agencies (creative, media, digital and BTL) and simply ‘partners’ the client. Naked understands the future as getting all folks to be responsible for the brand together. Basically, the world’s changed and marketers know it. It’s up to agencies now – they must wake up and smell the coffee! As a fitting sign off to this piece, we bring to you Jon Wilkins, the founder-partner of Naked Communications (see adjoining page), spelling out the future course of advertising in India and across the world, as he sees it!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Now IIPM's World-Class Education... for everybody!!
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...