IIPM Ranked No. 1 B-School In Global Exposre - Zee...
Surjo Dutt (31), JWT. A college dropout who just happened to be in the right place at the right time. After all, it is important in the advertising industry that one makes a good start and it was just his luck that he started at JWT. “It is a great learning place with some fantastic people around me that helped polish me,” he reminisces. So much so that he has stuck around at JWT for nine years now and feels that it is the environment at this agency that drives him further. Work might be similar at other agencies and ‘moolah’ too would not be a substantial differentiator, however it is the environment that matters to him and keeps him going. A complete bike freak, Surjo is dying to work more on the Hero Honda account that JWT has. He does not consider himself creative enough and is still trying to figure out what creativity is. He has worked on a number of top notch brands like Pepsi, NestlĂ©, Hero Honda, ESPN, but is humble enough to call all his work fairly decent.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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