Retailing brand India

IIPM : EXECUTIVE EDUCATION

Meeting the Western challenge head-on and exporting brand India abroad

Perhaps the toughest and most daunting challenge that any minister faces in India is the man who runs the Union commerce and industry ministry. Kamal Nath has to ensure that the relentless rise of the rupee against the dollar doesn’t lead to a slow down or even a reversal in export growth. With the INR continuing its unprecedented appreciation, exporters are already crying hoarse about lost orders and the sceptre of millions of jobs being lost. Nath also has to lead the Indian delegation when the First World and the Third World sit together again in 2008 to break the deadlock that has stalled WTO negotiations. In 2007, his pugnacious remarks on the double standards practised by the developed nations have been quite controversial. Clearly, Washington and Geneva are terribly fond of the man. Then again, the minister has to somehow ensure that his two pet projects within the country – SEZs and FDI in organised retail do not get stalled by activists and the Left. In between, he has to find time to play a key role in the Assembly elections that are due soon in his home state Madhya Pradesh. A formidable agenda indeed.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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