Membership changes everything. Even what you drive

Why Study Abroad When IIPM Gives You 3 global Advantages!

BRAND: American Express
HEADLINE: Membership changes everything. Even what you drive.
AGENCY: O&M

4Ps TAKE: American Express is back with a bang with the visual of (for a change a clean-shaven) Junior Bachchan and the Porsche 911 Targa that hogs in snazzy way (not all of it!) the limelight. The duo ably bring out the single-minded focus which is to promote the Platinum Credit Card of American Express via its latest attraction for all its proud owners: handing over the keys of the iconic Porsche 911 ‘experience’ Targa to them by no other than Abhishek Bachchan. While the USP is undoubtedly Bachchan and the dream car, there’s another attraction – the body copy informs about an unforgettable three day visit to the Porsche factories in Germany along with the thrilling opportunity of a race track test drive of the Porsche model range. What a reward to the prospect! Classy and effective communication; in fact, we’d say great going at express speed!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review

These are some more IIPM sites :-
http://iipm-management-courses.blogspot.com/
http://iipm-mba-bba-institute.blogspot.com/
http://iipm-mba-institute.blogspot.com/
http://iipm-top-institute.blogspot.com/
http://unparalleled-iipm-course-contents.blogspot.com/
http://indian-magazine.blogspot.com/
http://iipm-leadership-skills.blogspot.com/
http://dare-to-think-beyond.blogspot.com/