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Eden Gardens, Kolkota… May 24th, more than one lakh noisiest spectators packed inside the world’s biggest cricket ground. The final ball of IPL – 2009 is due. Kolkata Knight Riders’ Ishant Sharma is striker and Mumbai Indians’ Sachin Tendulkar is getting ready to bowl that death ball. One ball and four runs and the most coveted IPL trophy would land in the kitty of the home team. If not, 1987 kilometers away from Kolkata, on the shore of Arabian Sea, Mumbai will celebrate! A slow flighted delivery from Tendulkar lands on the off stump and turns slightly towards leg. Sharma lofts the ball towards deep long on and the ball disappears into the sky beyond the giant flood lights of Eden – a Six & crackers light up the sky above Eden Gardens! The stadium erupts. Knight Riders are champions of DLF IPL-2009.

Imagine the same situation at Wanderers in Johannesburg in South Africa on May 24th, Sunday evening. Even if the same script turns into a reality in South Africa, the atmosphere in and around Wanderers will not be the same. Here, Kolkata will not erupt with joy in the same manner. There won’t be more than 35,000 spectators there and most of them will not be Indian cricket lovers. At this moment, the only option for Indian cricket lovers is to watch the IPL-2009 on television, lifelessly.

So, why has this happened? Well, because cricket in India is no longer just a sport. It is lucrative business! An investment of around Rs.1,000 crore amasses more than Rs.10,000 crore in 36 days! Exciting cricket in the foreground, glamorous cheer leaders in the background, Bollywood stars and business tycoons in the VVIP gallery, million dollar sponsorship deals, thousands of spectators in the stadium and more than 60 million television viewers across the globe… And now to top it all, the venom of politics has also been injected into it. The result? Everyone is benefited except the true cricket lover who wanted to be at the Eden Gardens (or Chepauk or Chinnaswamy Cricket stadium) to catch the excitement first hand.

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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