Financial performance measures indicate whether the company’s strategy and execution are contributing to bottomline improvement. Typical financial goals have to do with profitability, growth and shareholder value. But given today’s business environment, should senior managers even look at the business from a financial perspective? Some critics argue that the terms of competition have changed and that traditional financial measures do not improve customer satisfaction, quality, cycle time and employee motivation. In their view, companies should stop navigating by financial measures.
Source: IIPM Publication
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Copyright IIPM(2006)
